Good Goog Brand
GOOD GOOG
GOOD GOOG
Brand Identity
Brand Identity
Good Goog is a an egg business where the chicken comes first. Their birds are all heritage bred, and they free range daily on fields free of herbicides and pesticides, and are fed a diverse menu of grains, grasses, scraps, bugs, grubs and anything else nature provides. The happy heritage chooks lay colourful eggs that both delicious and nutritious.
The eggs are sold to customers with uncompromisingly high-standard of food choice.
Design Brief
A brand that is elegant, fresh yet familiar, simple, stylish/classy, luxurious, plain but not boring. Colours that are more traditional rather than flashy/bright. And texture like torn cardboard, so that the overall feel is like the label of a fine wine or a gourmet box of Belgian chocolates – understated but you know it’s good.
Seventeen Mile Rocks, Brisbane, Queensland, Australia
Phone: 0410 426 024