AUSTRALIA'S CAMPING QUARTERMASTER

Under stiff competition from nearby large camping chains, the north Brisbane based retail store aimed to solidify its niche position amongst defence and security personnel. The store took up my recommendation to establish a strong brand as part of the contract to create a new online eCommerce store. As a result, the bold new logo has improved brand recognition and new signage has capitalised on the store's prime location on a corner of a busy intersection.